DECISION INTELLIGENCE FOR INFLUENCER TEAMS

Influencer marketing
without the gamble

Connect influencers, briefs, deals, spend and outcomes in one system — so your team knows who to renew, what to repeat and where to add budget next.

See how it works

Built for teams already investing $50k+ a month in influencer marketing.

Who is worth the spend
INFLUENCER DECISIONS
What to brief and repeat
CONTENT DECISIONS
Who to renew and scale
BUDGET DECISIONS
app.spiry.ai/campaigns/new

Trusted by growth teams at

Lumora Northpeak Habitloop Verdant Co. Cadence Solstice Brightleaf Onset Lumora Northpeak Habitloop Verdant Co. Cadence Solstice Brightleaf Onset

BUILT FOR TEAMS READY TO SCALE

Every influencer deal should make the next one smarter.

Spiry helps every person in the influencer workflow make the decision they are actually responsible for.

FOR FOUNDERS

Should we put more money into this channel?

See whether influencer marketing is ready to scale — and what must change before the next major budget increase.

BUDGET DECISION

PRIMARY USER

FOR INFLUENCER MARKETING LEADS

Where should the next budget go?

Know which influencers to renew, which briefs to repeat and where additional spend has the strongest case.

ALLOCATION DECISION

FOR INFLUENCER MANAGERS

What needs to happen next?

Keep every brief, approval, agreement, publication and result connected to the influencer relationship.

EXECUTION DECISION

01 — Connect

One decision history for
every influencer relationship

Keep the brief, agreed terms, spend, publication, results and renewal decision connected in one record. Not just to run the campaign — to understand what happened and make the next decision with the full context.

The operational record stays connected to the investment decision.

Terms, payments and publication status remain attached to the influencer, campaign and result — so the team can evaluate the full relationship instead of reconstructing it later. Contracts, KYC, escrow and payouts run inside the platform.

FROM ACTIVITY TO INTELLIGENCE

Most tools record what happened.
Spiry helps decide what happens next.

Campaign data becomes valuable when the team can connect it to the next influencer, brief, renewal and budget decision.

CAMPAIGN RECORDS

  • Who was contacted
  • What was agreed
  • When the content went live
  • How many views or conversions it generated

DECISION INTELLIGENCE

  • Whether the influencer was worth the price
  • Which brief or angle contributed to the result
  • Whether the result appears repeatable
  • Who deserves a renewal or a larger budget

02 — Understand

Read every influencer —
not their follower count

Spiry reads the influencer's niche, audience, formats and content style — then evaluates them in the context of your product, campaign and brief. See not only who may fit, but how the product should be introduced to that influencer's audience.

Influencer fit Audience fit Content angle Brief fit Price context
app.spiry.ai/campaigns/fasting-app-us

03 — Learn

Do not just see what worked. Know what to repeat.

Connect the result back to the influencer, price, format, angle and brief. Spiry helps the team evaluate whether performance came from the influencer, the content decision or a one-off circumstance — and turn that conclusion into the next renewal and budget decision.

Roadmap

What we're building now

Spiry is live today. We are actively building the decision layers that connect influencer selection, briefs, campaign outcomes, renewals and budget allocation. Each capability is being developed and tested with real influencer marketing teams.

IN PROGRESS

Contextual influencer scoring

Evaluate influencer fit, content fit, audience fit, price context and scaling potential for a specific product and campaign — not as a generic account score.

IN PROGRESS

Brief and content intelligence

Turn the product context and an influencer's content history into stronger recommendations for the angle, hook, format, message and call to action.

IN PROGRESS

Outcome capture and renewal logic

Connect every campaign result to the influencer, brief, format, price and agreement — then help the team decide who to renew, pause or stop buying.

IN PROGRESS

Budget allocation and learning loop

Compare influencers, formats and campaign patterns to understand where additional budget has the strongest evidence behind it.

LATER

AI outreach and negotiation

Handle first contact, follow-ups and rate negotiation while keeping the team in control of the decisions that matter.

LATER

Competitor campaign intelligence

Map which influencers, content angles and formats other brands are testing in your category.

The sequence may change as we validate each capability with design partners and live campaigns.

Individual campaigns fade.
A connected history compounds

That's how one-off wins become evidence a team can actually defend.

CONNECTED

Briefs, terms, spend and outcomes stay in one decision history.

REPEATABLE

The team can identify which patterns are worth testing again.

DEFENSIBLE

Renewal and budget decisions have evidence behind them.

CUSTOMER RESEARCH

What mature influencer teams
are trying to solve

The channel works, but scaling it still depends on manual judgement and knowledge held by individual managers.
Signal from customer research
The result is visible. The team still needs a better way to understand why it happened and whether it is worth repeating.
Signal from customer research

FAQ

Good questions

Know what to
scale next

Bring a real campaign, influencer list or campaign history.
We'll show what to repeat, renew and fund next.